The casual silhouette from Creative Rec is taken to the next level with a diamond-embossed upper, smartly completed with black branding and silver eyelets. These kicks prove to be a truly distinctive style - which makes the perfect summer shoe. Founded in the Autumn of 2002, the founders were dissatisfied with what the industry was offering. They set out to create a high quality footwear line that addressed the needs of an emerging lifestyle consumer. They wanted to design footwear that they would like to wear. By combining the best attributes of different footwear categories, the comfort of a sneaker with the materialization of a dress shoe, the ultimate crossbreed of lifestyle footwear was born.Creativity is a driving force throughout the company, and invention lies at the heart of the brand. Their passion for pioneering this market 10 years ago, is the driving force inspiring Creative Recreation to continually recreate the future of lifestyle footwear today.Creative Recreation. The original lifestyle footwear brand.